Friday, September 11, 2009

Successful Studio Tour Tips

Here's a quick summary of tips for running a successful studio tour or open house that were suggested at the the Artist Roundtable Discussion Group this month:

  • 2 or more artists in each venue

  • artist shopping opportunity either before you open to the public or at the end of one of the days

  • special invite only event prior to opening for the public

  • have preview photos or video taken and posted before opening

  • wrap up party to collect vendor feedback as soon as possible - maybe even onsite

  • involve media

  • do a draw to collect email addresses

  • plan the date a year out

  • send reminders 1 week and 2 days before

  • make sure to have signage and have brochures available on the sign itself

  • promo the morning of the show to media and on social networking sites


Please add to the list if you have other ideas.